Malvern College
In-house Digital Marketer responsible for the full social media strategy, content creation, paid campaigns, and community building for one of the UK's leading independent schools.
I ran the Malvern College social media pages during my in-house role as a Digital Marketer, growing the pages significantly through a combination of organic and paid strategy. Campaigns created a measurable increase in website traffic and enquiries for the college.
- Organic social media management
- Paid social media marketing
- Content creation — graphic design, photography & videography
- Drone videography
- Copywriting
- Blog management
- Website development
Malvern College Advent Calendar
A 25-day Christmas campaign I conceived, planned, filmed, edited and scheduled end-to-end — one video per day on Instagram throughout December, each revealing a different location on campus and showcasing the college community.
The campaign required coordinating 25 different groups of people — teachers, pupils, school pets, staff children — across specific locations around campus, filming on schedule each day.
"It was the first time the whole school community came together for something like that. Every day after lessons we would sit in the common room, guessing who would be in today's video, and then we would watch it together." — Malvern College pupil
Photography, Design & Video
Created the full content suite for the college — on-campus photography, graphic design assets, drone videography, and edited video content, all aligned to the Malvern College brand.
Published Content Examples
Cross-platform content — branded Instagram graphics and multi-image Facebook posts capturing campus life and events.
Drone Videography
Aerial footage shot on-campus at Malvern College — produced for social media and the college website.
Video Editing
Edited video content for social media — campus tours, event highlights, and the 25-video Advent Calendar series.
Blog Management
Wrote and managed the college blog — producing long-form educational content including articles on STEM education, IQ vs EQ, university applications, and fostering a love of learning.
